Mindset
Campaign design
Visual identity
Temporary website
Mindset
Based in Montreal, Mindset headphones track your focus throughout the day, and alerts you whenever your concentration drops. Over time, these alerts train your mind to better tune out distractions.
For Mindset we created a brand style we call Scientific Positivism, mixing classic mid-century stylings with modern techniques and colour, to create a brand personality with both gravitas and humour.
