Progress Parade
Brand Strategy
Company Name
Brand Identity
Stationery
Copywriting
Illustrations (Paula Cruz)
Squarespace Website
Lead Generating PDF
Custom Blog Styles
Tutor Profiles
Welcome to the Progress Parade where we’re all diverse learners and what makes your different makes you strong.
For an online tutoring company Detraform worked to create a unique and inclusive brand presentation where we paired clear, narrative copywriting with illustrations telling the story of children on the move.
Typewolf site of the day: 08/01/2020
Also featured for best landing page design on Lapa.ninja and NiceEveryNice.com
Inspired by bubble gum wrappers, Saturday morning cartoons, Walt Disney and the the classic 1960s “Let’s Learn About . . . ” book series, Progress Parade is a delightful brand that speaks to parents and children alike.
“We wanted to make a website that felt like turning the pages of a children’s book.”
— Joel Blair, Detraform
“The heart you put into this work shows. Beautiful!”
— Debbie Reber, Tilt Parenting
