Zoe Pawlak is a contemporary artist and designer. As a successful creative professional, she connects with private clients, interior designers and the press to promote her work and make cash money.

 Detraform is a boutique design consultancy and product development firm based in Montreal. We are prepared to develop a fresh online home that will showcase Zoe's work, attract clients and streamline sales.


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I start by learning everything I can about your business. I ask WHY, then How, then What. I want everything you present to the public to express credibility for your work. Everything supports the brand message."





As a creative director I create budgets that will support and elevate your enterprise. I select, commission and direct the best design studios and creative talent to surround your business in credibility."

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• You have a new website that more efficiently communicates who you are and what you do.

• You website audience views more of your work in a shorter time, getting a clear idea of what you're about with a quick visit.

• You're excited about your new online look and proud to promote it to clients and  the press.

• Your new online stop becomes a more effective tool for generating sales.




DETRAFORM is a design-driven consultancy and product development firm based in Montreal. Our products are characterized by their honest intention, useful function and industrial standard production. Detraform works with the best in the industry because if it's worth doing, it's worth doing right.


Joel Blair is the founder of Detraform and the mastermind behind the Swissvoice L7 telephone. His work has been featured in Wallpaper, Monocle and Wired UK. Joel's a team builder and project manager with a focus on design and user experience. After projects with SGW Global, Swissvoice, and the startups Neptune, Aerial and Nura, he's ready to assemble his next team.

Joel's committed to developing premium products and brands that your team will be proud to bring to market.



The least I can say is that the design community is indebted to creative entrepreneurs like you."
 -Karma Len. Senior Chief Designer, Samsung

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On this project we'll partner with Ty Johnston at W/ Studio. Detraform would take are of strategy, creative direction, client communication, project management and web development while keeping Ty on standby for graphic design support, Squarespace mastery and store building.