Case Study: Mindset


Mindset tracks your focus throughout the day, and alerts you whenever your concentration drops. Over time, these alerts train your mind and rewire your brain to better tune out distractions.


Detraform worked closely with the company founders to design and perfect their Kickstarter page, a campaign that raised over $1M over 30 days. After the campaign Detraform further developed the emerging brand with a new brand identity including logo, animations, sound design, stationery, and a simple website.


Our work establishes a firm foundation which Mindset can continue to build on as they approach their retail product launch.