Detraform is a boutique design consultancy and product development firm lead by Joel Blair and based in Montreal, Quebec Canada. 

Applying lessons learned developing Detraform products and working inside startups, Joel now offers a wide range of creative services under the Detraform moniker. Joel builds and directs an A-team of international designers and creative professionals best suited to each project.

If you are a brand new company ready to take a focussed look at design and branding, an established enterprise getting ready to launch something new, or a creative professional looking for a bigger audience, let's talk.



Some of our work:


Joel is the mastermind behind the L7 telephone.
Sold at retailers around the world.


Some people said nice things about it.


For Montreal's 375th anniversary, Detraform will release a souvenir model of the Montreal Olympic Stadium. Developed in collaboration with architect Roger Taillibert.


And sometimes we do brand strategy, naming, product design and visual identities for startups. Like this company we named Aerial.



Praise for Detraform's work:


Thank you again for the terrific work you did for us. We would not have raised the $100K as quickly as we did without you!"
– Dragan Petrovic, Co-founder at Nura who went on to raise $1.9M on Kickstarter.


"The least I can say is that the design community is indebted to creative entrepreneurs like you."
 – Karma Len, Senior Chief Designer at Samsung.


"Nice work! Everything is very coherent, clear with a strong image."
– Pierre Garner, Partner at Elium Studio. Designer for Withings, Toto and Lexon. 


Learn more about our process.



So how much does this stuff cost?

When you're ready upgrade from free work and thirty dollar cartoon logos, here are some prices you should have in mind to work with Detraform or other creative agencies. Take a look around at the small brands and startups you think get it right and they likely paid something similar to the prices you see below.


Physical Product Design $20,000
$10,000 (phase 01 concepts)
$10,000 (phase 02 & 03 iterations, finishes, tooling support)


Brand Strategy
(naming, market research, product position)

Brand ID
(logo, fonts, colours, graphic elements, stationery)


Package Design

Product Renderings
$1,000 each

$3,000 - $10,000


$300 - $1000 each

Website Design
$1,300 +

Print Materials


Presentation Slides

Booth Design & Construction


$6,000 +




We know clients like to start with a budget that will take you from point A to point B. We have two package prices to get you started.


Startups | SMEs | Kickstarter campaigns
• Brand Identity
• Graphic Elements
• Creative Content
• Website

$5,000 USD


Freelancers and Creative Professionals
• Personal Brand Identity
• Stationery
• Portfolio website

$2,300 USD


If you would like learn more about working with Detraform,
we would love to hear from you.