THREE KINDS OF TRADEMARKS

#01
WORDMARK

#02
SYMBOL ALONE

(Not an option for you because you're not going to spend $1M and 20 years creating brand recognition.)

#03
WORDMARK + 
SYMBOL

A logo and symbol combo can be used together or alone. (Think twitter for the smallest version.)

I like the wordmark + symbol combo.

• It broadens the scope of what we have to work with as far as a vibe and personality for the brand.
• It focuses the creative work more on the symbol instead of just on stylizing letter forms.
• The two elements can be used alone or together depending on the placement.
• The symbol can be anything, and not representative of the letters in the company name.

 


OLD SCHOOL STYLING

(shown without colours)

 


A MODERN TAKE ON OLD SCHOOL STYLING
BY LONDON DESIGN AGENCY TWO TIMES ELLIOT

(shown without colours)

 


CURRENT DESIGN TRENDS

 


VARIOUS STYLES FROM SUPER MAGIC FRIEND

 

 
 
 

Logo work from Davit:

 
 

I think the "Lorem ipsum co." logo above has a relevant tone for Chicago Home Tutor. It's has a strong, simple symbol that could become iconic, and it's paired with a thick, sans serif font that feels strong and formal. To add to the personality, colour could be used, and the speech bubble could become an element that's more playful.

After our conversation Thursday, I'm feeling the tone of your logo should lean towards something formal that gives a feeling of credibility, strength and earned experience.  Then we can pair that with a colour that feels more feminine, and website elements that are fun and kid friendly. 

 

 

Survey Results