Your current cordless phone has a two year replacement cycle. Once upon a time the phone company had a manufacturing arm that provided equipment to all its customers. Telephones were owned by the company and leased to the customer. With this business model, it was in the company’s best interests to manufacture equipment that lasted a lifetime. (In 1937 Western Electric introduced the model 302 rotary dial phone, created by renowned industrial designer Henry Dreyfuss. This design led to the model 500 in 1949 which became the most widely produced telephone ever. The model 500’s robust construction, and elegant, intuitive design make it a gold standard of 20th century industrial design. Sixty years later, this device still performs like it was brand new.) Today we don’t lease our phone equipement. So how does a phone manufacturer continue to stay in business when we own our phone and the market is 100% saturated? Planned obsolescence. It’s not by accident that your cordless phone keeps falling apart. At Dētraform we believe there’s more than a few consumers who want off this ride. Our intention is to build our products to industrial or even military standards. It won’t come cheap, but with a timeless design and while avoiding creeping featurism, we believe the Dētraform model 500 will be a pleasure to own, to use, and to keep.

Your current cordless phone has a two year replacement cycle.

Once upon a time the phone company had a manufacturing arm that provided equipment to all its customers. Telephones were owned by the company and leased to the customer. With this business model, it was in the company’s best interests to manufacture equipment that lasted a lifetime.

(In 1937 Western Electric introduced the model 302 rotary dial phone, created by renowned industrial designer Henry Dreyfuss. This design led to the model 500 in 1949 which became the most widely produced telephone ever. The model 500’s robust construction, and elegant, intuitive design make it a gold standard of 20th century industrial design. Sixty years later, this device still performs like it was brand new.)

Today we don’t lease our phone equipement. So how does a phone manufacturer continue to stay in business when we own our phone and the market is 100% saturated?

Planned obsolescence.

It’s not by accident that your cordless phone keeps falling apart.

At Dētraform we believe there’s more than a few consumers who want off this ride. Our intention is to build our products to industrial or even military standards. It won’t come cheap, but with a timeless design and while avoiding creeping featurism, we believe the Dētraform model 500 will be a pleasure to own, to use, and to keep.