Detraform founder Joel Blair at DesignMeets Montreal Sept 21. Here’s the brief: Happy Inside. In a marketplace that encourages over-consumption and rapid obsolescence, can we create meaningful consumer products that reflect our personal ideals while still creating wealth for our businesses? (photo by Will Lew)

Detraform founder Joel Blair at DesignMeets Montreal Sept 21. Here’s the brief:

Happy Inside. In a marketplace that encourages over-consumption and rapid obsolescence, can we create meaningful consumer products that reflect our personal ideals while still creating wealth for our businesses?

(photo by Will Lew)