According to the latest report from MZA (a leading telecoms & IT analyst firm) the global market value for cordless phone will stand at $5.1 billion, with sales reaching 91 million units by the end of 2010.
How does this research stand against years of reports on the death of the home phone. Are mobile phones really a disruptive technology? (And will the Detraform model 500 have iPhone functionality?)
When we think of disruptive technologies we think about steam vs. diesel, cassette vs. CD or VHS vs. DVD. Although the landline has certainly suffered at the hands of mobile technology, if cell phones represented a completely disruptive technology, the landline phone would have died already.
Instead we find in the US, while 80% of homes have a landline, 63% include both mobiles and a landline. (Consumer Reports, 2009) In fact, in the Middle East landline subscriptions and cordless phone sales are on the rise.
As today’s teenagers age, it’s unlikely their future homes will include a landline. But with a large portion of the population accustomed to, and attached to their home phone, we can expect several decades before the landline network may be in real trouble.
As this to say that yes, Detraform’s first product is a landline phone, yes we expect it to be successful, and no, you can’t plug your iPhone into it.