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Antony Bui is a freelance creative professional who makes videos for Kickstarter campaigns. With a portfolio of success project and happy clients, Antony is ready to reposition his business, graduating from presenting himself as a freelancer, to leading a production agency.

 Detraform is a boutique design consultancy and product development firm based in Montreal. We are prepared to develop a fresh visual identity and an online home that will showcase your work with graphics and a web design on par with your most established competition.


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I start by learning everything I can about your business. I ask WHY, then How, then What. I want everything you present to the public to express credibility for your firm. Everything supports the brand message."





As a creative director I create budgets that will support and elevate your enterprise. I select, commission and direct the best design studios and creative talent to surround your business in credibility."

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• You have a new business name and new visual identity that you love and are excited to move forward with.

• Your brand presentation builds credibility and generates confidence in your services.

• Your work is presented online with a website you are proud to share and that makes you look like the big shot production firm you are already becoming.

• Your new branding and website becomes an effective tool for getting new and bigger client projects.




DETRAFORM is a design-driven consultancy and product development firm based in Montreal. Our products are characterized by their honest intention, useful function and industrial standard production. Detraform works with the best in the industry because if it's worth doing, it's worth doing right.


Joel Blair is the founder of Detraform and the mastermind behind the Swissvoice L7 telephone. His work has been featured in Wallpaper, Monocle and Wired UK. Joel's a team builder and project manager with a focus on design and user experience. After projects with SGW Global, Swissvoice, and the startups Neptune, Aerial and Nura, he's ready to assemble his next team.

Joel's committed to developing premium products and brands that your team will be proud to bring to market.



The least I can say is that the design community is indebted to creative entrepreneurs like you."
 -Karma Len. Senior Chief Designer, Samsung

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On this project we would partner with Leonardo and Minerva at Mexico City's Super Magic Friend. Detraform would take are of strategy, creative direction, client communication, project management and web development while working closely with Super Magic Friend on graphic design (logo, colours, illustrations and stationery).

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The focus of the project will be to create a new brand ID and then to showcase that branding, along with your portfolio on new website, following the best design practices and current design trends. We'll split the project into two parts, to be billed for separated. Here's the deliverables that we would include.



• brand strategy

• company name & url

• logo
[thee concepts > select favourite > refine selection]

• brand colours

• brand fonts

• stationery design
[business cards, letterhead, invoice]




• animated logo with sound stamp

• illustration set for skills/process section of website

• addition graphic content to fill out website 

• website development



When I'm working on a problem, I never think about beauty. I think only how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong."
– Buckminster Fuller





PART 01 branding $1000 / PART 02 website $1000

*70% of part one due upfront


Additional costs to keep in mind:

  • Squarespace account $144 USD / year
  • Email addresses ie:
    [could be included with your domain name registration]
  • Printing business cards with Moo
  • Extra creative content for website stage can grow the budget for part two





We perform according to the following principles.
Integrity. Autonomy. Humility.

Integrity is an ideal we strive for as individual team members and as a business. It can be expensive, it can mean wearing your mistakes, and sometimes it means saying no. For a client, it means we work with transparency and with your best interests in mind. If we make you successful, our success will follow.

Autonomous workers don’t need to be hand-held and micromanaged. Each player is a manager-of-one who can set the tone, assign items and determine what needs to get done. This is how we offer big services with a small team, and it’s crucial when working remotely and across time zones. As a client, this means you don’t have to use your in-house manpower to manage us.

Humility means we’re honest about our capabilities and where individual’s strengths and weaknesses lie. If you want to hear a lot of big-talking "we can do anything" attitudes, you came to the wrong shop. We don’t have all the answers but we do know how to find them.